How can a restaurant differentiate itself from the other one million eateries in the nation in order to gain a market share, gain devoted patrons, and continue operating profitably?

Simply said, it requires a strategy for restaurant promotion. A restaurant needs to carefully balance high-level and tactical decisions in order to position itself in its market and serve as many customers as possible. These decisions range from branding to budgeting to advertising. LICERA has developed a free Restaurant Marketing Plan Template in response to this need.