Do you want to create a more strengthened bond with your customers, enough to earn their trust and loyalty?
Providing personalized content goes beyond addressing your customers by their names respectfully as means of connecting with them. Rather, it’s a marketing strategy that obliges you to understand your consumers more and feed them with the content that they are looking for.
Here are… 𝟒 𝐁𝐞𝐬𝐭 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐅𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧 𝟐𝟎𝟐𝟑 😉
1. 𝐃𝐨𝐧’𝐭 𝐅𝐨𝐫𝐠𝐞𝐭 𝐘𝐨𝐮𝐫 𝐌𝐚𝐧𝐧𝐞𝐫𝐬 😇
Treating your customers with respect costs nothing but means everything. As much as it was often neglected by brands, manner is one of the most vital qualities that marketers should have. Include casual greetings or a simple thank you whenever you interact with them.
2. 𝐎𝐟𝐟𝐞𝐫 𝐀 𝐁𝐞𝐭𝐭𝐞𝐫 𝐈𝐧𝐭𝐞𝐫𝐟𝐚𝐜𝐞 ⚙️
Online shopping can be quite a difficult undertaking for some for a variety of reasons. These include an overwhelming variety of products, disorganized categories, confusing and hard-to-navigate site layout, and even a lack of chat support. Give your customers a better shopping experience through personalizing your store.
3. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 📩
Personalized emails boost CTR (click-through rates) by approximately 14% and conversion rates by an average of 10% which generate 6x higher revenue. Personalize your subject line. Customers are 50% more likely tp open personalized subject lines than generic ones.
4. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫’𝐬 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐬 🔍
Always keep in mind that no two customers are alike. Everyone is different from the other in their own ways. They have their distinct needs, demands, and purchasing habits. Establish a customer data platform that will give you a comprehensive 360 view of their profiles that you can leverage to make them feel more special.
The more personalized your content is, the higher chances you have of attracting more customers. Why? If there’s one thing that your customers will ask of you aside from high-quality products or services, it’s giving them the rightful and special treatment that they deserve. ✨ #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #PersonalizeContent