Are you struggling to keep your customers engaged from the start until the end of their purchase journey?
Businesses should strategically monitor their target customers across all stages of the marketing funnel in order to ensure that their touch points are influenced favorably to the brand’s sales instead of losing them on the first few corners.
Here are… 𝟓 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐓𝐨𝐮𝐜𝐡 𝐏𝐨𝐢𝐧𝐭𝐬 (𝐂𝐓𝐏) 👇
1. 𝐁𝐞 𝐅𝐚𝐦𝐢𝐥𝐢𝐚𝐫 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞 𝟒 𝐒𝐭𝐚𝐠𝐞𝐬 𝐎𝐟 𝐂𝐓𝐏 👀
For it to be more bearable at your end, make sure to acquaint yourself with the 4 stages it covers which is about being Appropriate, Relevant, Meaningful, Endearing, so that it will be easier for you to identify the CTP.
2. 𝐔𝐬𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐌𝐚𝐩𝐬 𝐀𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐌𝐚𝐩𝐬 🗺️
These two can provide you with the impprtant data of which products or services does customers like or dislike and if they are having a great experience with what you offer.
3. 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐓𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭𝐬 ✍️
In order for you to identify which customer touchpoints works best, you need to categorize them and determine which needs improvement and which ones to maintain.
4. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐇𝐢𝐠𝐡-𝐕𝐚𝐥𝐮𝐞 𝐓𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭𝐬 🔍
To yield better results and to make smart decisions in recognizing these touchpoints, enagaged in deep analysis with all the data gathered and point out which really function at its best for marketing.
5. 𝐆𝐚𝐭𝐡𝐞𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐀𝐧𝐝 𝐁𝐮𝐢𝐥𝐝 𝐋𝐨𝐲𝐚𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐁𝐚𝐬𝐞 📈
The most effective and easiest way to identify what might your customers truly cares about is through knowing what they experience and what tthought they have with your products or services offered. Building a solid customer base also helps in narrowing down facts pertaining to reviews.
In the business world, the nitty gritty aspect are really what binds everything together. Customer touch points is one of it, hence as an entrepreneur you must be careful and strategic when it comes to recognizing which works so well and which ones that needs improvement. 💡 #ESTRATegy #ESTRAT360 #GrowFurther #360Marketing #360Digital #CustomerTouchPoints