Gerard Awa 
Are you still neglecting the unlimited possibilities that advertising can offer to your company?
Advertising is an important factor in marketing. Through advertising, you can easily introduce what your brand is all about to a large group of audience wherever they are. You can even promote your products and services to millions of people that can potentially become your new set of customers, if only you know how to captivate them.
Here are… 𝟒 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐅𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 📲
1. 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 🔍
Advertising can be quite expensive in some cases especially if you are spending your money on targeting customers who are not even interested in what you are selling. In order to get the most out of your money, spend it wisely on the customers that are highly possible to support your brand.
2. 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐎𝐯𝐞𝐫 𝐐𝐮𝐚𝐧𝐭𝐢𝐭𝐲 🧮
Always remember that the number of your advertisement will not count if neither one of them can capture the attention of your customers because they will just pass by. Rather than stressing yourself over creating so many campaigns to the point that you can no longer assess their quality, focus on one first and make sure that is compelling before creating another.
3. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 📍
Choosing the right platforms for your advertisements is also a crucial stage in your process because some customers can only be found on a specific media channel. As soon as you identify your target customers, study different platforms available in the market and pick one or two that will surely fit your brand where you can obtain the highest ROI.
4. 𝐀𝐝𝐝 𝐏𝐢𝐜𝐭𝐮𝐫𝐞𝐬 & 𝐕𝐢𝐝𝐞𝐨𝐬 🎥
You will not hook anyone with an advertisement that doesn’t even spend enough effort to capture the viewers’ attention like only putting a bunch of words that they can’t even understand its meaning. Make it more lively. Add some colors, movements, pictures, videos, and other artistic elements that will easily captivate the eyes of your target audience.
Advertising is not a waste of time and money because it can guarantee you the results that you are aiming for only if you are patient enough to wait for long-term results, smart enough to execute effective campaigns, and brave enough to take risks in advertising your brand to an audience. Never neglect its capabilities just because it didn’t work the first time, look for other routes and be better the next time. 💸 #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #EffectiveAdvertising
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