Gerard Awa 
Do you want to create a brand that your target audience will really support for the long term?
It’s not always about how many customers ‘liked’ your products or services but the number of consumers that will actually engage with your brand and initiate transactions with your business given that you offer what they are looking for. Always remember that quality is more important in every aspect of your business ventures.
𝟏. 𝐀𝐬𝐬𝐮𝐫𝐚𝐧𝐜𝐞 🤗
It’s great to capture the attention of a large audience but if the majority of them will just pass by your brand, it’s not worth it at all. Don’t be discouraged if only a few people support your products or services at least you can ensure that they are really interested in your business.
𝟐. 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 👏🏻
If you will talk with customers for the whole day, it will really consume all your energy but if you will spend all your efforts marketing your product or service, might as well give it to the few people who can give something in return to you just like in terms of sales to save much more time.
𝟑. 𝐑𝐞𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 👥
Doing business with customers that really want something from your brand will not only gain you more customers but will also allow you to initiate some human connection with this audience in order to secure a long-term partnership between two sectors even if they are only one or two.
𝟒. 𝐆𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞𝐝 𝐒𝐚𝐥𝐞𝐬 🤑
Rather than heavily focusing on getting as much audience as you can given that the majority of them will never engage with your brands, spend your time on the customers that will really give you the sales that you need, especially if you can provide their needs and wants even if you start with a few customers or even none.
Always remember that quality is much more important than quantity in the business landscape because a few customers that will buy your products or services are always much more favorable and beneficial rather than a large group of customers that will just perceive your brand and leave without even getting to know your brand more. 🔥 #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #GetRealCustomers
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