Gerard Awa 
Do you always make sure that your content is not only compelling but also understandable?
The more we want to impress our customers, the more we try to excessively improve our content to the point that it has no concrete goal and clear message anymore. Your customers should easily discern what you’re trying to say so always aim to offer them easy to understand content that will answer all their questions about your brand.
Here are…
𝟒 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐂𝐫𝐞𝐚𝐭𝐞 𝐄𝐚𝐬𝐲 𝐓𝐨 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 💡
1. 𝐀𝐯𝐨𝐢𝐝 𝐇𝐢𝐠𝐡𝐟𝐚𝐥𝐮𝐭𝐢𝐧 𝐖𝐨𝐫𝐝𝐬 😵
Marketing has nothing to do with a deep range of vocabulary because even though it’s great to show off your language skills, most of the time, it will only complicate the message that you want to convey. Avoid using words that not everyone can understand and that are hard to explain.
2. 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 𝐏𝐞𝐨𝐩𝐥𝐞 𝐀𝐬 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 👨👩👧👦
Every brand has its own target customers that align with its values. However, regardless of their social position, it’s always best to assume that your audience is just normal-living people in the public who are only looking for providers of their needs in the simplest manner.
3. 𝐇𝐞𝐚𝐫 𝐎𝐭𝐡𝐞𝐫𝐬’ 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 👂
Following your instincts and leveraging your skills and knowledge in writing content is a smart thing to do. But rather than solely basing your output on what you want and what you think is right, be open to the criticisms of others. They will give you ideas that you may not think of before.
4. 𝐑𝐞𝐯𝐢𝐞𝐰 𝐚𝐧𝐝 𝐏𝐫𝐨𝐨𝐟𝐫𝐞𝐚𝐝 ✍️
No one’s perfect and there’s no harm in admitting that you don’t know everything. What’s more important is you always welcome change and that you are ready to improve your work for the better. Spend enough time to double-check your writeups before publishing them for the public to see.
Great content is not measured by how well-range your use of words or how perfect your grammar is, but by how easy it is for your target consumers to understand it and compelling enough to capture their attention. 💪 #ESTRATegy #ESTRAT360 #ESTRAT360Marketing #GrowFurther #360Digital #EasyToUnderstandContent
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