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4 Importance of Quality Over Quantity in Marketing

importance of quality over quantity in marketing

Do you want to create a brand that will be truly loved and supported by customers even for the long term?

Telling your audience how great your products or services are is not enough anymore in modern marketing. You have to show your customers that you are worthy of their trust. Spoil them with high-quality campaigns and services that will really speak volumes about how valuable your brand is rather than several mediocre ones.

Give them quality. Thatโ€™s the best kind of advertising.

Here are…

๐Ÿ’ ๐ˆ๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐œ๐ž ๐จ๐Ÿ ๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ ๐Ž๐ฏ๐ž๐ซ ๐๐ฎ๐š๐ง๐ญ๐ข๐ญ๐ฒ ๐ข๐ง ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Ÿ‘Œ

1. ๐‚๐ซ๐ž๐š๐ญ๐ž ๐€๐ง ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ โœŠ

Instead of focusing on creating many campaigns that have their own message and story, spend enough time on improving one. Ensure that it is striking and influential enough to capture the attention of your audience and make them perceive your brand as trustworthy.

2. ๐–๐ž๐ฅ๐ฅ-๐๐ซ๐ž๐ฉ๐š๐ซ๐ž๐ ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ โœ๏ธ

Sometimes, as much as you want to have more campaigns that will be cascaded to your target customers, you risk the actual value of their content. Especially if you are rushing them just to meet a specific deadline. Focus first on one impactful message that you want to translate and ensure that you will convey it effectively

3. ๐๐ž๐ฌ๐ญ ๐…๐ข๐ซ๐ฌ๐ญ ๐ˆ๐ฆ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ข๐จ๐ง ๐Ÿ˜Ž

Most of your target audience will only get to perceive your brand once as they navigate their social media accounts. Countless advertisements tend to be more repetitive enough for them to just neglect it. Compared to one compelling post that will make them engaged for the longest time and will not forget who your brand is.

4. ๐Œ๐จ๐ซ๐ž ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง๐ฌ ๐Ÿค‘

If you will offer the best quality to your audience over your competitors, you can easily capture their attention and trust as long as you will be consistent with it. Customers will always look for brands that will not only supply their needs but also will give them the best value for their money.

Stop focusing on more, lean into the best. Instead of spending too much time planning, drafting, brainstorming, creating, and publishing several advertisements that aim to introduce your brand to your audience, there’s no harm in focusing on one first, as long as it is impactful and of high quality enough for your customers to get to know your business real-quick. ๐Ÿ˜‰ #ESTRATegy #ESTRAT360 #GrowFurther #QualityOverQuantity

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Written by Gerard Awa

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