Gerard Awa 
Are you tired of doing everything that you can to market your product but customers won’t still see its value?
Trying to sell your product to anyone is like a door that leads to different pathways. You will only waste time going around but you will never reach your destination. Be specific. Understand who you want to target first and know the real essence of what you are selling.
Here are…
𝟒 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐂𝐡𝐨𝐨𝐬𝐢𝐧𝐠 t𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 👍
1. 𝐒𝐚𝐯𝐞 𝐓𝐢𝐦𝐞 ⏱
Knowing the right customers to target will save you so much time and effort in trying to please almost everyone with your product because clearly, they won’t. Focus on one group of people that have a potential interest in your product and spend your money on them.
2. 𝐅𝐚𝐬𝐭𝐞𝐫 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 ⏳
No matter how hard you try to convince a customer who is looking for a hygiene product to buy your pastries, you will never get their attention nor inspire them to even listen to your product’s description. Simply because you are not what they are looking for.
3. 𝐁𝐞𝐭𝐭𝐞𝐫 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 📈
If you will spend a high amount of money on marketing your new product to a specific audience, might as well spend it on something that you can really obtain positive results. Look for customers whose needs and demands are really aligned with your product offerings because they are the most beneficial persons to take care of.
4. 𝐌𝐨𝐫𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬, 𝐌𝐨𝐫𝐞 𝐒𝐚𝐥𝐞𝐬 💸
The more you focus on inspiring the right customers to pay attention to your brand, the higher the chance of converting them into actual customers. They are already looking for the things that you are selling so it’s much easier to acquire sales from them, you just have to convince them why they should choose your brand over your competitors.
Before you try marketing your products or services to customers, know the right people you want to target first and the purpose of your offerings first. Because you can go all day trying to tell a customer how great your product is, if it’s not what they are looking for, you will never get a ‘yes’ from them so be smart. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #ChooseRightCustomers
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