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5 Reasons To Be Different From Competitors

reasons to be different from competitors
Are you already out of creative ideas on how to market your brand?
To be different from the crowd will always make you stand out. Rather than trying your best to fit in so-called ‘standards’ in marketing, create your own and be as unique as possible, or else, you will just be carried away by the intense flow without being recognized.
You stand out more by being weird than fitting in.

Here are… 𝟓 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐓𝐨 𝐁𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐅𝐫𝐨𝐦 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 🤩

1. 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐒𝐞𝐞𝐤𝐞𝐫 👀

Customers will always go for brands that can offer them something different from time to time rather than just continuously giving them the same service over and over again. These risks will help you capture your customers’ attention more.

2. 𝐍𝐨𝐫𝐦𝐚𝐥 𝐈𝐬 𝐁𝐨𝐫𝐢𝐧𝐠 😪

If you will just rely on others’ work and copy or reapply it to your own brand, it will no longer interest your target customers clearly because they have already seen it. You can wait forever but they will never see your business as worthy of their transaction.

3. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐇𝐚𝐯𝐞 𝐒𝐡𝐨𝐫𝐭 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐒𝐩𝐚𝐧 🤏

Customers will never adjust for your brand because even though it seems unfair, it is your brand’s responsibility to adjust in order to fulfill the needs of your customers and meet them along the line. Keep your marketing strategies catchy enough.

4. 𝐌𝐨𝐫𝐞 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 🤳

By being different, your brand can be the newest trend across media platforms now. It can influence more viewers into sharing it with others, widening your reach and potentially acquiring more audience into actual customers for your brand.

5. 𝐓𝐡𝐞𝐫𝐞 𝐀𝐫𝐞 𝐍𝐨 𝐑𝐮𝐥𝐞𝐬 💪

You will not get fined for being weird in your marketing nor you will be bashed by your target audience if you will give them something mind-blowing. Rather, it would even drive them to pay focus on your brand because of its fresh creative juices.
It’s always okay to pursue a different road even if no one else will walk with you in it and follow your instinct because this will lead you to the edge you are looking for against your competitors. 👏 #ESTRATegy #ESTRAT360 #GrowFurther #BeWeirdAndDifferent

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Written by Gerard Awa

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