Do you feel an itch to ride on shifting trends for your business so you make one for your own?
Trends are as fast-shifting as the industry to which they belong. Strategies may not be as useful tomorrow or the following days as they are yesterday. As a leader, you really have to be mindful of these trends. If you are having a hard time keeping up, why not create one for yourself and become an influential trendsetter in your field?
𝐓𝐨𝐩 𝟓 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐁𝐞 𝐀𝐧 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐓𝐫𝐞𝐧𝐝𝐬𝐞𝐭𝐭𝐞𝐫 📈
1. 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐌𝐞𝐦𝐨𝐫𝐲 𝐁𝐚𝐧𝐤 🧠
Try to recall certain events in the past where people encounter a challenge and from there, try to draw a connection in how can your business help them come to terms with it. For instance, the emergence of Frixion Pens (erasable pens) by the brand Pilot was able to allow people to make neat erasures similar to using pencils. Using correction tapes or white inks is then lessened as people can just immediately rub the part with the special tip when they want to re-write over their mistakes while writing.
2. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐞 𝐒𝐂𝐀𝐌𝐏𝐄𝐑 𝐌𝐨𝐝𝐞𝐥 📄
To come up with a new trend either a product or service, try asking and pairing it with some existing ones. You might create something new out of a collaboration of two things that can generate productivity and bring about functionality for users. Specifically, each letter in the model stands for, Substitute, Combine, Adapt, Modify, Put to another use, Eliminate and Reverse.
3. 𝐔𝐧𝐥𝐞𝐚𝐬𝐡 𝐘𝐨𝐮𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 🎨
To be creative, you need to step out of your comfort zone and of the box. You can even personalize it first by thinking about what you want to have or experience that will make life more convenient for you. For example, you want to enjoy the best of both worlds of a good massage and cute nail polish done at the same time while being on your chair. Having a massage chair with an attached feature manicure/pedicure button can be activated.
4. 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐢𝐭 𝐖𝐢𝐭𝐡 𝐂𝐥𝐞𝐚𝐫 𝐏𝐥𝐚𝐧 𝐚𝐧𝐝 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 📢
For something to be a trend, it needs to capture people’s attention and make it stick in their minds. Through postings on social media, you can achieve this plus the wise utilization and creation of buzzwords and catchy hashtags.
5. 𝐃𝐨 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 🔎
Don’t dive into production or promotion right away. Set it aside and do market research. You must first know if people are in some way interested if there will be something like your product or service to be unearthed. If it won’t matter to them whether it exists or not, you will only waste time, energy, and money.
Starting something can be difficult and most of the time overwhelming to continue, but with the right mindset and response to things it covers, you’ll most likely see yourself progressing and preparing your way to embark on a new dimension as an influential trendsetter! ✨ #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #InfluentialTrendsetter
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