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5 Importance of Storytelling in Business

importance of storytelling in business

Are your customers really listening to what you are saying about your business?

Storytelling isn’t about telling customers too good to be true stories about your brand. Instead, you should tell them a variety of interesting yet realistic stories that will make them believe in your brand and trust it for the long term.

Tell a story. Make it true. Make it compelling. And make it relevant.

Here are…

𝟓 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 🤳

1. 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐄𝐧𝐠𝐚𝐠𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 🤩

Customers remember stories more than facts and numbers. It’s great to include statistics in your messages to establish authority, but your customers want to hear something they can experience too.

2. 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 🤝

Always remember that your customers are still humans. So, the more humanized your content is, the more your customers will interact with it because they will perceive you as also humans with whom they can relate.

3. 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 😇

Allowing your customers to hear your brand’s stories can inspire them not only to take action in supporting your business but also in applying your messages to their lives enough for them to stay loyal to you for the long term.

4. 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐂𝐫𝐞𝐚𝐭𝐞 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 😍

Instead of relying on cheap tactics, making an emotional connection with your customers has become more relevant in marketing your business to an audience that can instantly recognize your brand in the competition.

5. 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 🤑

Showing your personality as a brand to bond with your audience rather than communicating with them faceless and lack of empathy can attract more customers and even retain the existing ones generating more profit for your business.

Storytelling is a powerful tool in marketing your business because customers would rather listen to interesting and relevant stories that make your brand distinct from others than be bombarded with statements that lack human values. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #Storytelling

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Written by Gerard Awa

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