Gerard Awa 
Are you having a hard time convincing customers to purchase your products or services and listen to what you are talking about?
In order to inspire them in supporting your brand, you have to first capture customers’ attention to trigger their curiosity and interest in what you are trying to sell to them. If not, you will only waste time and effort without even converting a single person.
Here are…
𝟓 𝐄𝐚𝐬𝐲 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐂𝐚𝐩𝐭𝐮𝐫𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬’ 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 😎
1. 𝐁𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 🤘
Customers will see hundreds of stores every day and if your brand will just be similar to others, customers will only neglect it even with how much you try to convince them.
2. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 👀
Instead of bombarding your customers with several background information about what you are selling, focus more on the problems that you can solve which will hook them.
3. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 🧠
Another reason why competitors might overshadow your business is that it has already been passed on over time and it no longer interests your audience.
4. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐖𝐢𝐭𝐡 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 👋
Business owners who rely more on the capabilities of passive marketing will only acquire the bare minimum results. Spend enough time talking with your customers to understand them more and give them better service because your business will not do it on its own.
5. 𝐁𝐞 𝐇𝐨𝐧𝐞𝐬𝐭 😇
Customers are now pickier in their purchase decisions wherein too-good-to-be-true content will no longer impact them in a positive way as it did a couple of years ago so be honest with them about what your business can really provide to them to secure their ‘yes’.
With the intense competition in the industry, you really have to be innovative and smart with how you will deploy your business in order to capture customers’ attention because if you will just complacent with your current brand, you will only soon find yourself fading into the background and customers will just pass over. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #CaptureCustomersAttention
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