Gerard Awa 
Are you having a hard time understanding your customers and identifying what they really want?
In order to give your customers the best experience and most effective solutions to their demands, you have to perceive your brand from their point of view given that they are all different from each other but their opinions are as important as everyone else.
Here are…
𝟒 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐏𝐮𝐭 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐎𝐧 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬’ 𝐒𝐡𝐨𝐞𝐬 👠
1. 𝐕𝐢𝐞𝐰 𝐘𝐨𝐮𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐀 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫’𝐬 𝐋𝐞𝐧𝐬 🔍
Always incorporate the quality of customer experience in your marketing plan by employing mystery shopping activities that will give you a genuine insight just by merely observing your company from an outside perspective.
2. 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 👥
Aside from understanding the demographics of your customers, you also have to gain knowledge about the products and services that they are looking for in order to adapt your strategies in making a positive impact on their lives.
3. 𝐀𝐜𝐭 𝐎𝐧 𝐓𝐡𝐞𝐢𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 ✊🏻
Interacting with your customers such as replying to their queries will not hurt your business rather, it can even show that you care about them and will inspire them more to engage with your brand while you’re developing an effective strategy that will cater to their demands.
4. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 👂🏻
Sometimes, the most effective way to understand your customers and their opinions about your brand is just to listen to them. Let them convey their thoughts and make them feel heard for them to trust your business more into having a more firm relationship.
Always consider your customers as the main reason why your business is still running in the market. In order to take care of them, you have to understand their perceptions of your business and where they are coming from since this will give you ideas on what to continue and what to change or improve on your own business. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #BeAMemberNotAMarketer
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