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  • Top 5 Customer Retention Strategies For 2023

    Top 5 Customer Retention Strategies For 2023

    Are you tired of having a one-time purchase from a customer and never seeing them again? Customer retention is an essential business tool. Not only does it reduce customer acquisition costs, but it also helps increase brand loyalty, customer satisfaction, and overall profitability. But how can you retain customers and keep them coming back for […] More

  • importance of choosing the right customers


    4 Importance of Choosing the Right Customers

    Are you tired of doing everything that you can to market your product but customers won’t still see its value? Trying to sell your product to anyone is like a door that leads to different pathways. You will only waste time going around but you will never reach your destination. Be specific. Understand who you […] More

  • reasons why adults can still embrace creativity

    4 Reasons Why Adults Can Still Embrace Creativity

    Are you feeling a little shy thinking that you’re already old enough to be diving into the sea of creativity? Not every one of us has experienced a great childhood like having the freedom and support to explore our creative assets. Others have been deprived of that opportunity as they were forced to grow up […] More

  • Top Digital Marketing Experts to Follow in 2023

    Top Digital Marketing Experts to Follow in 2023

    If you are planning to launch digital marketing campaigns, you are definitely looking for case studies and campaigns implemented by the worlds leading digital marketing experts. In our efforts to find the latest digital marketing trends of the year, we have opted to follow experts in the online marketing field based on their search and […] More

  • Restaurant Marketing Agency

    How to Hire A Restaurant Marketing Agency: A Complete Guide

    Read Through this Article and Know the INs and OUTs of HIring the Best Team for You

    A restaurant marketing agency is a company that helps restaurants and other food-related businesses with their marketing efforts.  In this discussion, we will delve into the benefits of working with a restaurant marketing agency and provide tips on how to hire the right one for your business. We encourage you to read until the end […] More

  • Build Strong Digital Presence

    Build A Strong Digital Presence for your Business in 2023

    Businesses have never had to connect and interact with current and potential customers so much, especially online. Your business needs a digital presence in order to do well. In 2017, A Salesforce study found that customers research any product/service before buying something or getting a companyโ€™s service. The following was found by the Salesforce poll: […] More

  • Restaurant Marketing Strategy 101

    Restaurant Marketing Strategy 101: A Complete Guide

    What Strategies You Need to Know to Grow Your Resto Business Fast

    Restaurant Marketing Strategy is an essential part of running a successful marketing campaign in a resto. When rolled-out properly, the campaign can effectively attract new customers, build brand awareness, and drive business growth. A well-defined marketing strategy can help a restaurant identify its target market and develop tactics to reach and appeal to that audience. […] More

  • Have Fun at Work

    4 Easy Ways To Have Fun In Being Creative

    Does making art no longer excite or fulfill you? Giving excellence in creating your artwork is good because that will help you build something nice and innovative but as far as it goes, creating something without having fun in it will only put you in a situation wherein no matter how amazing you create, it […] More

  • LICERA - Talk With Customer

    4 Reasons To Keep Talking and Connecting With Customers

    Are you having a hard time consistently talking with your customers as if it is too draining for you? Your brand will not introduce itself to the market and you will not entice your customers with your products or services if they don’t even know that your business exists actively. No matter how challenging it […] More

  • why quality is more important than quantity

    4 Reasons Why Quality Is More Important Than Quantity

    Do you want to create a brand that your target audience will really support for the long term? It’s not always about how many customers ‘liked’ your products or services but the number of consumers that will actually engage with your brand and initiate transactions with your business given that you offer what they are […] More

  • Active Social Media Users

    5 Advantages Of An Active Social Media

    Do you want to take your business into the digital world where your target customers are just roaming around? If you are looking for the best avenue to enter the virtual world and promote your business to a larger group of audience, there’s no better way than to introduce yourself by means of an active […] More

  • Do the things you love

    4 Importance of Doing What You Love

    Will you always allow others to dictate what you can and can’t do? When will you start listening to yourself and just do what you love? There are countless creative ideas in our minds that will just remain on it just because we let fear and doubt get in our way until we can no […] More

  • LICERA - 4 Reasons to Start Your Business Now (1)

    4 Smart Reasons To Start Your Business Now

    Are you still looking for the right time to start your business and materialize all your ideas? COVID-19 really tested our patience with its negative effects. But why let yourself drown in its consequences when you can still rise with a comeback? Here are… ๐Ÿ’ ๐’๐ฆ๐š๐ซ๐ญ ๐‘๐ž๐š๐ฌ๐จ๐ง๐ฌ ๐ญ๐จ ๐’๐ญ๐š๐ซ๐ญ ๐˜๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐๐จ๐ฐ โฐ ๐Ÿ. ๐„๐œ๐จ๐ง๐จ๐ฆ๐ข๐œ […] More

  • 5 Ways To Improve Your Google Search Ranking

    5 Ways To Improve Your Google Search Ranking

    Do you want to increase your website’s ranking on top search engines like Google and boost your online visibility? In order to achieve the #1 spot on search engine rankings for your brand or business you are starting, you should consider not only your content’s capability to attract your audience’s attention. But also the right […] More

  • Don't Give Up On Your Dream

    5 Reasons Why You Should Never Give Up On Your Dreams

    Are big dreams too overwhelming for you to keep chasing them? There is a reason why dreaming is free. Having bigger plans requires nothing but your perseverance and commitment to achieving a better future for yourself. Continue dreaming until you finally achieve your goals. Here are… ๐Ÿ“ ๐‘๐ž๐š๐ฌ๐จ๐ง๐ฌ ๐–๐ก๐ฒ ๐˜๐จ๐ฎ ๐’๐ก๐จ๐ฎ๐ฅ๐ ๐๐ž๐ฏ๐ž๐ซ ๐†๐ข๐ฏ๐ž ๐”๐ฉ ๐Ž๐ง […] More

  • 5 Importance of Listening To Customers More

    Do you want to create a brand that will go above your competitors without actually spending too much time trying to compete with them? Some brands pay too much attention to their competitors thinking that their main goal should always be counter-attacking others’ methods and campaigns to acquire the spotlight. Then, they will see that […] More

  • Weave Asia Digital Marketing Analytics

    Weave Asia Decodes Digital Marketing Success through Advanced Analytics

    In the fast-moving world of digital marketing, understanding the ever-evolving audience preferences and behavior is typical for crafting strategies that hit the mark. Weave Asia, a prominent figure in the digital marketing arena. Offers valuable insights on controlling analytics in to elevate your digital marketing strategy. Audience Behavior Weave Asia highlights the significance of diving […] More

  • Empathetic Marketing in APAC Parenthood

    Redefining Parenthood in APAC: Empathetic Marketing and Aspirations for Fame

    A significant paradigm shift is afoot in the APAC region concerning perspectives on parenthood, highlighted in a recent deep dive by McCann Worldgroupโ€™s intelligence unit, Truth Central. The comprehensive study uncovers the complex emotions and pressures surrounding the choice to become a parent in modern society, with a crucial message for brands. Empathetic Marketing in […] More

  • Marketing Excellence Awards Philippines 2023: Celebrating Innovation and Resilience in a Dynamic Landscape

    As the Philippine marketing industry continues to forge paths of innovation and resilience amidst challenges, the spotlight is once more cast upon the leaders and trailblazers in the sector with the announcement of the shortlist for the Marketing Excellence Awards Philippines 2023. Unveiling the Shortlist In a blinding display of creativity and perseverance, the finalists, […] More

  • Rebranding

    Rebranding: The Sine Qua Non of Business Transformation

    In a business landscape punctuated by rapid operational and environmental changes, transformation has emerged not merely as a trend but a necessity, a phrase ingrained into corporate lexicon, echoed in business schools, pitched by consultants, and dissected in journal articles. While some refer to this pervasion sardonically as โ€˜transformation porn,โ€™ the reality is that transformation […] More

  • First Principles Branding

    First Principles Branding? Charting a Path to Business Transformation through

    In an Ever-Evolving Business Landscape, the Imperative of Continuous Transformation. While many organizations have embarked on ambitious paths of transformation, the bitter truth remains that a significant portion of these endeavors encounter failure or yield unsatisfactory results. The chief factor behind these inadequate outcomes is often attributed to a lacking transformation narrative. The Power of […] More

  • Digital Marketers Inspirational Qoutes

    Digital Marketers Inspirational Quotes

    Professionals are ceaselessly inundated with evolving trends, algorithms, and consumer behaviors that necessitate an unyielding spirit of innovation and adaptation. As we embark on this exploratory voyage through a compendium of carefully curated inspirational quotes, we invite the inquisitive minds of digital marketers to pause, reflect, and imbibe the distilled wisdom contained in these powerful […] More

  • Free Courses

    World-Renowned Institutions Offer Free Sales and Technology Courses to Uplift Skills Globally

    To encourage international educational progress, numerous of respected universities, such as Yale, the Massachusetts Institute of Technology (MIT), and the University of Michigan, among others, have made a prosperity of knowledge accessible through their free online courses. These institutions provide admiring premium courses made for individuals in the world of marketing. Also sales and entrepreneurship, […] More

  • Peter Drucker

    Elevating Marketing to an Art Form: Pursuing Resonance Over Transactions

    In the dynamic realm of marketing, there exists a space where business merges with art, weaving a tapestry of experiences that resonate with the essence of consumers. Peter Drucker, a visionary in management thinking, envisioned marketing as an attempt that goes beyond mere transactions to forge deep. Genuine connections with the audience. Let us hunt […] More

  • Navigating the Pandemic Landscape: Innovative Brand Campaigns Inspiring Connection and Hope

    Navigating the Pandemic Landscape: Innovative Brand Campaigns Inspiring Connection and Hope

    Amid an unparalleled global crisis, businesses have been forced to reconsider and adjust their strategies for engaging and retaining their audiences. The COVID-19 pandemic has emphasized the need for businesses to go beyond mere product or service sales. In the Philippines, several companies have admirably stepped up. Launching public relations campaigns that deeply resonate with […] More

  • Digital QSR Evolution: Transforming Quick-Service Restaurants

    In the technologically-driven era of 2023, where innovation propels businesses towards success, the culinary domain is no exception. The metamorphosis of the quick-service restaurant industry hinges significantly upon one element: the digital evolution. With artificial intelligence, QR codes, and ordering kiosks transforming the restaurant landscape, industry leaders cannot afford to overlook the primary point of […] More

  • Restaurant Expansion: Owning vs. Franchising โ€” A New Culinary Crossroads

    As the culinary scene evolves, restaurants face a momentous decision, steering the trajectory of their brand’s legacy: should they multiply through direct ownership or via the franchising path? This choice is by no means new, but as the food industry becomes increasingly competitive, making the right decision is crucial for sustained success. Owning vs. Franchising […] More

  • McDonald’s Hong Kong Stirs Up A Buzz With Its Coffee “Retirement” Move

    On September 4, 2023, McDonald’s Hong Kong shocked customers by announcing the discontinuation of certain coffee items from its menu. The decision, conveyed through print advertisements, stirred a mix of reactions and disappointment among Hong Kong residents. Coffee Curtailment McDonald’s Hong Kong dropped a proverbial coffee bean, heralding the end for two of its beloved […] More

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