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  • importance of choosing the right customers

    4 Importance of Choosing the Right Customers

    Are you tired of doing everything that you can to market your product but customers won’t still see its value? Trying to sell your product to anyone is like a door that leads to different pathways. You will only waste time going around but you will never reach your destination. Be specific. Understand who you […] More

  • reasons why adults can still embrace creativity

    4 Reasons Why Adults Can Still Embrace Creativity

    Are you feeling a little shy thinking that you’re already old enough to be diving into the sea of creativity? Not every one of us has experienced a great childhood like having the freedom and support to explore our creative assets. Others have been deprived of that opportunity as they were forced to grow up […] More

  • Top Digital Marketing Experts to Follow in 2023

    Top Digital Marketing Experts to Follow in 2023

    If you are planning to launch digital marketing campaigns, you are definitely looking for case studies and campaigns implemented by the worlds leading digital marketing experts. In our efforts to find the latest digital marketing trends of the year, we have opted to follow experts in the online marketing field based on their search and […] More

  • Restaurant Marketing Agency

    How to Hire A Restaurant Marketing Agency: A Complete Guide

    Read Through this Article and Know the INs and OUTs of HIring the Best Team for You

    A restaurant marketing agency is a company that helps restaurants and other food-related businesses with their marketing efforts.  In this discussion, we will delve into the benefits of working with a restaurant marketing agency and provide tips on how to hire the right one for your business. We encourage you to read until the end […] More

  • Build Strong Digital Presence

    Build A Strong Digital Presence for your Business in 2023

    Businesses have never had to connect and interact with current and potential customers so much, especially online. Your business needs a digital presence in order to do well. In 2017, A Salesforce study found that customers research any product/service before buying something or getting a companyโ€™s service. The following was found by the Salesforce poll: […] More

  • Restaurant Marketing Strategy 101

    Restaurant Marketing Strategy 101: A Complete Guide

    What Strategies You Need to Know to Grow Your Resto Business Fast

    Restaurant Marketing Strategy is an essential part of running a successful marketing campaign in a resto. When rolled-out properly, the campaign can effectively attract new customers, build brand awareness, and drive business growth. A well-defined marketing strategy can help a restaurant identify its target market and develop tactics to reach and appeal to that audience. […] More

  • Have Fun at Work

    4 Easy Ways To Have Fun In Being Creative

    Does making art no longer excite or fulfill you? Giving excellence in creating your artwork is good because that will help you build something nice and innovative but as far as it goes, creating something without having fun in it will only put you in a situation wherein no matter how amazing you create, it […] More

  • LICERA - Talk With Customer

    4 Reasons To Keep Talking and Connecting With Customers

    Are you having a hard time consistently talking with your customers as if it is too draining for you? Your brand will not introduce itself to the market and you will not entice your customers with your products or services if they don’t even know that your business exists actively. No matter how challenging it […] More

  • why quality is more important than quantity

    4 Reasons Why Quality Is More Important Than Quantity

    Do you want to create a brand that your target audience will really support for the long term? It’s not always about how many customers ‘liked’ your products or services but the number of consumers that will actually engage with your brand and initiate transactions with your business given that you offer what they are […] More

  • Active Social Media Users

    5 Advantages Of An Active Social Media

    Do you want to take your business into the digital world where your target customers are just roaming around? If you are looking for the best avenue to enter the virtual world and promote your business to a larger group of audience, there’s no better way than to introduce yourself by means of an active […] More

  • Do the things you love

    4 Importance of Doing What You Love

    Will you always allow others to dictate what you can and can’t do? When will you start listening to yourself and just do what you love? There are countless creative ideas in our minds that will just remain on it just because we let fear and doubt get in our way until we can no […] More

  • LICERA - 4 Reasons to Start Your Business Now (1)

    4 Smart Reasons To Start Your Business Now

    Are you still looking for the right time to start your business and materialize all your ideas? COVID-19 really tested our patience with its negative effects. But why let yourself drown in its consequences when you can still rise with a comeback? Here are… ๐Ÿ’ ๐’๐ฆ๐š๐ซ๐ญ ๐‘๐ž๐š๐ฌ๐จ๐ง๐ฌ ๐ญ๐จ ๐’๐ญ๐š๐ซ๐ญ ๐˜๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐๐จ๐ฐ โฐ ๐Ÿ. ๐„๐œ๐จ๐ง๐จ๐ฆ๐ข๐œ […] More

  • 5 Ways To Improve Your Google Search Ranking

    5 Ways To Improve Your Google Search Ranking

    Do you want to increase your website’s ranking on top search engines like Google and boost your online visibility? In order to achieve the #1 spot on search engine rankings for your brand or business you are starting, you should consider not only your content’s capability to attract your audience’s attention. But also the right […] More

  • Don't Give Up On Your Dream

    5 Reasons Why You Should Never Give Up On Your Dreams

    Are big dreams too overwhelming for you to keep chasing them? There is a reason why dreaming is free. Having bigger plans requires nothing but your perseverance and commitment to achieving a better future for yourself. Continue dreaming until you finally achieve your goals. Here are… ๐Ÿ“ ๐‘๐ž๐š๐ฌ๐จ๐ง๐ฌ ๐–๐ก๐ฒ ๐˜๐จ๐ฎ ๐’๐ก๐จ๐ฎ๐ฅ๐ ๐๐ž๐ฏ๐ž๐ซ ๐†๐ข๐ฏ๐ž ๐”๐ฉ ๐Ž๐ง […] More

  • 5 Importance of Listening To Customers More

    Do you want to create a brand that will go above your competitors without actually spending too much time trying to compete with them? Some brands pay too much attention to their competitors thinking that their main goal should always be counter-attacking others’ methods and campaigns to acquire the spotlight. Then, they will see that […] More

  • Customer Retention Strategies for Casinos

    Customer Retention Strategies for Casinos

    โ€œOne spin can change your life.โ€  โ€“ Steve Wynn, Founder of Wynn Resorts Introduction In today’s highly competitive casino industry, attracting new customers is a significant feat. However, retaining those customers and ensuring they become loyal patrons is a whole new challenge. Casino managers, business owners, and marketing professionals must focus on implementing customer retention […] More

  • Customer Segmentation in the Casino Industry

    Customer Segmentation in the Casino Industry

    “Know your customers, and give them what they want.” – Bill Friedman, a popular casino marketing expert and author of “Designing Casinos to Dominate the Competition” Introduction Casino marketing relies on customer segmentation. Casinos must segment their customers like any other business. A casino’s success depends on attracting and maintaining patrons with individualized experiences. Read […] More

  • Building a Strong Brand Image for Your Casino

    Building a Strong Brand Image for Your Casino

    “Your brand is the essence of your casino, the story that captivates your audience and creates a lasting impression. A strong brand image is the key to success in the competitive casino industry.”  – Jane Smith, Renowned Casino Marketing Expert Introduction Are you in the casino industry and struggling to create a strong brand image […] More

  • Hotel_Resort Loyalty Programs and Customer Retention

    Hotel/Resort Loyalty Programs and Customer Retention

    “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”  – Scott Cook, co-founder of Intuit Introduction Long-term success in the competitive hotel industry requires customer retention and loyalty. Loyal clients are more inclined to refer your hotel or resort to others, which […] More

  • Understanding the Casino Industry_ An Overview of the Market

    Understanding the Casino Industry: An Overview of the Market

    “The casino industry is not just about games and bets; it’s about creating an immersive experience that keeps patrons coming back for more.”  – Jane Smith, Renowned Casino Marketing Expert Introduction Casinos attract millions of tourists each year, making them profitable and dynamic. From land-based casinos to online gaming hubs, a complete innovation of gambling […] More

  • Introduction to 360 Marketing for Casinos

    Introduction to 360 Marketing for Casinos

    “In the high-stakes world of casino marketing, the house that embraces a 360 approach is the one that wins big in the game of guest engagement and revenue generation.”  – Jane Smith, Renowned Casino Marketing Expert Introduction The casino industry is a dynamic, ever-evolving landscape that requires constant innovation and strategic thinking to remain competitive. […] More

  • Restaurant Traditional Marketing

    Traditional Marketing for Restaurant: The Secret Ingredient to Boost Your Business

    Does your restaurant struggle to attract new customers? Looking for a cheap way to advertise your business? Try good old-fashioned methods of advertising for eateries. You’ll learn why and how conventional advertising for eateries is still relevant in the modern era. We’ll also discuss conventional advertising tactics that can promote your restaurant and attract new […] More

  • Future Trends in Hotel and Resort Marketing

    Future Trends in Hotel and Resort Marketing

    “The future of hospitality marketing will be defined by how well hotels and resorts can deliver personalized, memorable experiences that exceed guests’ expectations.”  – Sarah Kennedy Ellis, CMO, Sabre Hospitality Solutions Introduction Business owners, hotel and resort managers, and marketing specialists who want to stay ahead must keep up with hotel and resort marketing trends. […] More

  • Scaling Success_ Expanding Your Hotel_Resort Empire with Smart Growth Strategies

    Scaling Success: Expanding Your Hotel/Resort Empire with Smart Growth Strategies

    “Don’t wait for opportunity to knock, create a door”  – Hilton Barbour, Global Brand Leader Introduction As a hospitality professional, you understand the importance of growth and expansion in the industry. However, expanding your hotel or resort empire is not a decision to be taken lightly. It requires smart growth strategies, careful planning, and execution […] More

  • Hotel_Resort Analytics and Performance Metrics


    Hotel/Resort Analytics and Performance Metrics

    “You can’t manage what you can’t measure.”  – Peter Drucker, widely regarded as the father of modern management Introduction In today’s competitive hospitality industry, business owners, hotel and resort managers, and marketing experts must use analytics and performance indicators. Tracking and analyzing data on guest behavior, preferences, and satisfaction lets you make educated decisions and […] More

  • Hotel_Resort Customer Engagement

    Hotel/Resort Customer Engagement

    “Customer service is the new marketing.”  โ€“ Derek Sivers, Entrepreneur and Hotel Industry Enthusiast Introduction In the increasingly competitive hotel and resort industry, customer service and engagement are more important than ever. As business owners, hotel and resort managers, and marketing professionals, you must grasp the necessity of providing exceptional guest experiences. This will help […] More

  • Hotel_Resort Online Reputation Management


    Hotel/Resort Online Reputation Management

    “Your brand isn’t what you say it is, it’s what Google says it is.”  – Chris Anderson, Director of Digital Marketing, IHG Introduction In the digital age, hotel and resort success depends on online reputation management. A positive internet reputation can increase reservations and attract new guests, while a negative reputation can lower revenue and […] More

  • Hotel_Resort Influencer Marketing

    Hotel/Resort Influencer Marketing

    “Influencer marketing allows hotels to tell their stories through the eyes of a third party, enabling consumers to envision their own experience through the authentic and relatable voice of someone they admire.”  – Sarah Murov, Director of Marketing and Communications, The Beverly Hilton Introduction on Hotel/Resort Influencer Marketing In the digital age, hotels and resorts […] More

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